Change of Plan

due to the feedback i've got, i've decided to have a more specific audience, therefore i am going to aim my newspaper at younger people, aged between 16 and 25. The stories i cover in my newspaper will be relevenat to this as will my adverts, poster and radio ad.

Also, my original newspaper was for a week in may, however i decided to change it to january because, recently it has been snowing, therefore some of my photos are snowy and i will change some of my articles to be more related to winter.

An example of a cover story

Please comment on what you think and suggest any improvements.

POLICE are appealing for witnesses after a teenager was killed in a head-on crash in Freshwater last Sunday.
18 year old, Jamie Hunter-price, a Cowes High student in the sixth form, was driving a Blue Fiat which was involved in a collision with a white Citroen ZX near Butser farm, Grays Road, at about 9.45pm on the Sunday evening. He died later at St Mary's Hospital, Newport.
A man and a woman travelling in the Citroen also suffered serious injuries.
Jamie had just passed his driving test only five weeks previously and was driving his sisters car on the way home from seeing friends.
This accident comes after a string of accidents over the past year and people are appealing for a change in the speed limit and for the road to be re-surfaced as this is what is believed to be the cause of this fatal crash.
Cowes High Head, Terry Watson said: ‘This is a huge loss, Jamie was a great young lad with a real talent for sport, our thoughts are with his family.’
The school is holding a special memorial assembly on Wednesday for anyone who knew Jamie and wants to pay tribute to him and the date of his funeral is yet to be confirmed.
Police would like to speak to anyone who may have seen the accident, especially anyone who was standing at the Grays road bus stop. Anyone with any information should contact Sgt Elliot Franklin at Newport Police Station on 0845 045 45 45.

Target Market

The target market for my newspaper is 16-45 year olds. I am aiming mostly at middle class people. Therefore a lot will be working and have busy lifestyles. I have made my paper at an affordable price so that my target market can afford it. Therefore i have put it at 70p. This also ties in with my questionairre results.
Because i am aiming at a slightly younger target market than the 'isle of wight county press' i will be focussing on stories more relevant to my audiences age group aswell as necessary island news.
The adverts i chose to put in my newspaper will also be appropriate to who i am aiming at.

Title Ideas

My newspaper is for the Isle of Wight therefore i'd like the title to have something to do with it. It is aimed at people of around 16-45 therefore it also needs to be current and modern in order to appeal to them.

Here are some ideas:
Island Times
The local
Wight Times
Island Eye
The Isle of Wight Chronicle

please comment and say which you prefer

Layout ideas

These two layout designs have been taken from The County Press and the Gazette. The design can affect what target market it appeals more to. For example, the Gazette uses a bigger picture. I will take this into consideration when making my newspaper.

Research on existing local newspapers

There a two main newspapers for the Isle of Wight, where i live. The main one is the County Press which is aimed at a slightly older target market, this is mainly because a large proportion of the Isle of Wights residents are elderly. The County Press is 70p. here is a link to it's website:

http://www.iwcp.co.uk/

The other paper is a newer one aimed at a younger audience. it is called The Gazette and is a free paper for island residents. Here is a link to the website:

http://www.iwgazette.co.uk/

Questionairre Results

I carried out this questionairre on people of varying ages within my target market, here are my results. I will take these into consideration when creating my final newspaper.