The target market for my newspaper is 16-45 year olds. I am aiming mostly at middle class people. Therefore a lot will be working and have busy lifestyles. I have made my paper at an affordable price so that my target market can afford it. Therefore i have put it at 70p. This also ties in with my questionairre results.
Because i am aiming at a slightly younger target market than the 'isle of wight county press' i will be focussing on stories more relevant to my audiences age group aswell as necessary island news.
The adverts i chose to put in my newspaper will also be appropriate to who i am aiming at.
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Widen your research - what do other 'locals' offer?
ReplyDeleteMaybe have quite a specific target market.