I had 2 draft radio ad's and wasn't sure as to which would be the most effective. I therefore asked 15 people from my target market and asked which they liked best, this is the piece of paper i gave them:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjMTn4AxpTeZl6YrDV-sGztvB1bRs-mYzRidAEJ-m5YVBr70fbR9pkus5CFKdgIm08rAWNigXAwPFoV4c5xfIQR0lXYxSlUtdiG93VxCMovb4DToqi4UHIZtZFjdtquYCTCa-hCtWvwA/s320/radio+ads.png)
As a result of this quick survey, 5 people preferred number 1 and 10 preffered number 2. I will therefore use number 2. This was an unexpected result and showed me the importance of audience feedback.
Look forward to hearing the actual advert
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