Monday, 26 April 2010

Audience feedback on radio ad.

I had 2 draft radio ad's and wasn't sure as to which would be the most effective. I therefore asked 15 people from my target market and asked which they liked best, this is the piece of paper i gave them:



As a result of this quick survey, 5 people preferred number 1 and 10 preffered number 2. I will therefore use number 2. This was an unexpected result and showed me the importance of audience feedback.

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